The title is self-explanatory. The blog post will discuss ways local governments can use online communications to connect with their constituents and provide more information about what they are doing for the community.
Like any other organization, local governments want to reach out and communicate with their customers or voters effectively. Technology has made it much more accessible than ever before because you don’t need a physical location anymore; you only need internet access if you plan to send email newsletters or text alerts. With this strategy, the city should save money by not having to hire people for telephone customer service who would then have idle time between calls.
Digital communications for local governments
The first thing that needs to happen is a shift in mindset: Local governments need to stop thinking about themselves as just providers of information and start thinking about themselves as facilitators of knowledge-sharing communities. This means they need to invest more time into making sure their messages are clear, concise, accurate, relevant, timely, and transparent – all while being mindful not only about what’s happening at present but also what could happen.
The local government is looking to increase its online presence. We will introduce you to some of how they can use social media and other available tools to create a more interactive environment with residents, businesses, and visitors.
- Create an account on Facebook for your city.
- Use Google Maps to show people where your office is located or what events are happening in town
- Start a Twitter account
- Share photos from different departments or events
- Get creative! What do you think would work well in your city?
Importance of internet communication in local government
Local governments are increasingly turning to digital communications channels to reach their constituents. Online communications are especially helpful in rural areas, where it is more difficult for government officials to meet with citizens face-to-face. The following tips can help local governments communicate more effectively online:
- Provide information on how people can contact you digitally and why this is important;
- Encourage feedback by providing a way for residents to provide feedback through an online form or survey;
- Emphasize the importance of using plain language when communicating about complex topics like taxes or land use regulations; and
- Use social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube as part of your strategy.
The government has long been known to be the most authoritative and influential institution in society. Local governments are increasingly using social media to communicate with citizens, but it can be difficult for them to figure out what works best for their community.